Khaleej Times: Feel the ‘joi’ of ‘gifting’

Gifting for those we love, or those we just like, can sometimes be quite a challenge.  What do you get?  How do you convey your message or sentiment in the right way?  What can you do to make it special?  Those are exactly the kind of questions joi founders Alper Celen and Ritesh Tilani answered in this article featured in the Khaleej Times:

Click here to read the full article on Khaleej

Here is a little snippet:

While celebrating some memorable events like marriages, anniversaries, birthdays, achievements and festivals, we tend to give gifts to our loved-ones to show our true feelings and affections.

But the question always arises “what would be the right gift for the occasion?” Probably very few of us have mastered in the art of giving gifts – right gifts on right occasions that truly reflect our feelings.

Alper Celen and Ritesh Tilani, the duo of serial entrepreneurs with experience of many successful start-ups, also went through the same pain of not finding a reliable gift platform. They asked their friends and family members where they go to buy gifts online, they all answered “Google”.

“The fact that not a single online destination came to mind for gifts locally convinced us that there was an opportunity in the market to build a brand into a household name, one that people would think of immediately when they thought of gifting,” says Tilani, co-founder of joi Gifts (

“We wanted a one-stop shop that covered several different categories, whether it’s flowers, cakes, balloons or novel gift ideas that are unique and memorable. We wanted same day delivery for those times when we had forgotten to order ahead of time. We wanted reasonable prices, and we wanted it to be delivered in a presentable way that made the recipient truly feel special. And we wanted to do this all through an app or a website that was well thought through,” he says.

“Joi is all about the art of gifting. It is a cutting-edge web and mobile gifting platform that offers a unique selection of gifts with a memorable delivery and customer care experience that matches the sentiment of gift-giving,” says Celen, CEO and co-founder of joi Gifts.

Click here to read the full article on Khaleej

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